2026 Annual Touch Point Calendar Click any item for full rationale, talking points, sample outreach & compliance notes
▶
📅 Holiday & Deadline Calendar
Click to expand • 48 dates including all financial deadlines, market closures, and cultural holidays
Regulatory / Deadline
Planning & Strategy
Market / Portfolio
Relationship
Hard Deadline
Business Owner
Insurance / Protection
Meeting Library Full agendas, prep checklists & post-meeting actions for every meeting type
🏆 Client Tiering & Service Scorecard Visual tier scorecards, service matrix, and touch calendar — click any card to expand
✍ Click any cell to edit inline. Changes apply to your session — no client data is stored here.
Client Segment Deep Dive Persona profiles — fears, values, triggers, services & voice guidance
🚀 Practice Management Playbook Enter your practice data — get metrics, insights, and actionable improvements
Your Practice at a Glance
Fill in the fields below to generate real-time KPIs, benchmarks, and recommendations for your advisory practice. All data stays in your browser.
💰 Revenue & Assets
👥 Clients & Households
📅 Time & Activity
📝 Advisor Notes — Practice Snapshot
SWOT Analysis Builder
Answer every prompt thoughtfully — the more specific you are, the more actionable your strategic recommendations will be. Think about real situations, real competitors, and real gaps.
Strengths
What your practice does best — the advantages you bring to clients that competitors can't easily replicate.
Weaknesses
Honest gaps — areas that limit your growth, create vulnerability, or reduce client experience quality.
Opportunities
Untapped potential — markets, services, relationships, or trends you could capitalize on in the next 1-3 years.
Threats
External forces that could disrupt, erode, or fundamentally challenge your business model.
📝 Advisor Notes — SWOT Analysis
Capacity & Efficiency Planner
Map how you actually spend your time each week. Be honest — the gaps between where your hours go and where they should go reveal your biggest efficiency opportunities.
🕑 Weekly Hours Breakdown
Client Meetings (prep + meeting + follow-up)
Financial Planning & Analysis
Prospecting & Business Development
Admin, Compliance & Paperwork
Team Management & Internal Meetings
Professional Development & Learning
Marketing & Content Creation
📝 Advisor Notes — Capacity
Growth Roadmap Builder
Set your current state and 3-year target. Get a month-by-month breakdown of the exact clients, assets, and activities required — not just annual goals, but the specific monthly pace to get there.
🎯 Current State
🚀 3-Year Target
📝 Advisor Notes — Growth Plan
Value Proposition Workshop
Answer these prompts to clarify and sharpen your value proposition — the story you tell clients about why you're different.
📝 Advisor Notes — Value Proposition
Ideal Client Profile & Key Practice Definitions
Define exactly who your practice is built for, who your ideal referral partners are, and what your service model looks like. The clearer these definitions, the sharper every other part of your practice becomes.
🎯 Ideal Client Profile (ICP)
📌 Client Niches & Specializations
🤝 Ideal Referral Partner Profile
🛠 Service Model Definition
📝 Advisor Notes — ICP & Profiles
Prospect Fit Scorecard
Score a prospect across the dimensions that matter most to determine fit quality and likely relationship success. Use this before committing time and resources to a new prospect.
Investable Assets ($1M+ = high fit)
Financial Complexity (multiple asset types, tax situations)
Values Long-Term Relationship (not transactional)
Delegates Willingly (trusts professionals)
Legacy & Multi-Generational Mindset
Referral Potential (connected, willing to introduce)
Attitude & Respect (treats relationship as partnership)
📝 Advisor Notes — Prospect Evaluation
Revenue Projection Modeler — By Rep Code
Model your revenue across multiple rep codes with different AUM levels, fee schedules, and payout rates. Add as many rep codes as you have, then run scenario projections for bull, base, and bear markets.
📈 Scenario Assumptions
📝 Advisor Notes — Revenue Projections
Practice Valuation Estimator
Estimate your practice's enterprise value using industry-standard multiples. Understand what drives valuation and which levers move the number most.
💰 Practice Financials
👥 Practice Quality Factors
📝 Advisor Notes — Valuation
Succession Readiness Scorecard
Rate your practice across 10 critical succession-readiness dimensions. Whether you're planning a transition in 5 years or 25, building a transferable practice increases enterprise value today.
1Documented Processes & SOPs
Are your key workflows written down so someone else could follow them?
2Team Depth & Redundancy
Could your practice run for 90 days without you?
3Client Relationship Breadth
Do clients have relationships with multiple team members, or only you?
4Revenue Concentration
What % of revenue comes from your top 10 clients?
5Recurring Revenue Base
What % of revenue is fee-based / recurring vs. transactional?
6Technology & Systems
Are your CRM, planning tools, and portfolio systems organized and transferable?
7Client Demographics
Is your client base young enough to sustain value for a buyer?
8Growth Trajectory
Is your practice growing, flat, or declining in organic new clients?
9Brand & Market Position
Do you have a recognized brand, niche, or reputation in your market?
10Succession Plan Exists
Do you have a written succession/continuity plan with identified successor(s)?
📝 Advisor Notes — Succession Planning
Where Does Your Week Actually Go?
Input your estimated weekly hours by activity. See how your time allocation stacks up against top-performing advisors — and where reclaiming even a few hours could transform your growth. No client data — just your calendar reality.
🕑 Your Weekly Hours by Activity
Client Meetings
hrsMeeting Prep & Follow-Up
hrsProspecting & Business Dev
hrsFinancial Planning & Analysis
hrsAdmin & Operations
hrsEmail & Communication
hrsLearning & CE
hrsTeam Meetings & Internal
hrsTotal Weekly Hours
44
📊 Your Allocation vs. Top Advisors
💡 Insights
📝 Advisor Notes — Time Audit
Referral Conversation Playbook
Pre-written, natural-sounding scripts for asking for referrals in every situation — from the end of a great review meeting to a casual dinner. Practice these until they feel like your own words. No client data stored — just your scripts to rehearse and refine.
Situations
Select a situation from the left to see the full referral script, timing cues, and what to avoid.
📝 Advisor Notes — Referral Strategy
Fee Schedule Modeler
Build your fee schedule, model individual accounts through the waterfall, compare current vs. proposed structures, and see the profitability impact on your practice. No client names — just anonymous account sizes and your fee tiers. Everything saves to this browser.
💲 Your Fee Breakpoints
👥 Client Distribution by AUM Band
Enter how many households fall into each AUM range. This is what drives accurate blended fee and revenue calculations — not a simple average.
Total Households
0
Total AUM
$0
💰 Practice Economics
📈 Revenue Impact
💡 Fee Structure Insights
📝 Advisor Notes — Fee Strategy
Weekly Win Log
Log 3 wins every week — big or small. A great conversation, a referral received, a skill learned, a personal milestone. Over time you build a record of momentum that's invaluable during the inevitable tough stretches. No client names — just your wins in your own words.
✨ Log This Week's Wins
🔥 Your Streaks
📖 Win History
Your North Star
Write out your vision for the practice at 1, 3, and 10 years. What does the practice look like when you're running it? How many clients, what AUM, what team, what role do you play? This is the anchor every other tool in this playbook points back to.
1 Year
The Immediate
➔
3 Years
The Trajectory
➔
10 Years
The Legacy
🌟 North Star Statement
In one paragraph — why are you building this? What does success ultimately mean to you?
Your vision saves automatically to this browser.
📅 Marketing Content Calendar Plan, write, and track content from idea through compliance approval to published
📝 Advisor Notes — Content Strategy
📖 Standard Operating Procedures Document your key practice workflows for consistency, compliance, and succession
📝 Advisor Notes — SOPs
📚 Advisor Knowledge Library 2.0 5-layer deep-dive on every topic — rules, thresholds, scenarios, calculators & decision trees
⚠
RESEARCH TOOL ONLY: Pattern detection is structural. Not investment advice. Verify on chart before any trade decision. Requires a free Twelve Data API key (twelvedata.com).
🔍 Form 5500 Analyzer Paste filing data · surface green/yellow/red flags · get the playbook script for every finding
📝 How it works: Pull the filing from efast.dol.gov/5500search. Either paste the filing text below and auto-detect, or fill the structured fields manually. The analyzer cross-references your inputs against the Form 5500 Prospecting Playbook and surfaces every flag with the matching opener script. For internal prospecting use only — all outreach drawn from this tool is subject to FINRA Rule 2210 and requires principal review before sending.
Click to upload or drag & drop
PDF or .txt · processed locally in your browser · nothing leaves this page
Or paste text below
📊
Ready to analyze
Paste a Form 5500 filing or fill the structured fields, then hit Analyze Filing. Findings will appear here color-coded by priority with the matching playbook opener for every flag.
Copied to clipboard
Email Template Library 26 built-in drafts + your own — copy subject or full email for any touch point
+ New Email Template
⚠ Saved to your browser · Principal review required before sending
12-Month Broadcast Newsletter Calendar Original thought leadership & timely financial topics — separate from planning touchpoints
🛡 Objection Handler Scripted responses to the most common prospect & client objections \u2014 plus Practice Mode for solo rehearsal
Objection Library
← Select an objection to see the full response playbook
💬 Conversation Scripts Frameworks for the difficult conversations every advisor faces — objections, underperformance, fee pushback, and more
Choose Scenario
← Select a scenario to view the framework
🔎 LinkedIn Outreach Playbook Scripts, prospect analyzer, pipeline tracker & resources — all in one place. Principal review required before any outreach.
⚠ Compliance Reminder: All LinkedIn outreach is subject to FINRA Rule 2210. No performance guarantees, no investment recommendations. All messages require principal review before sending. This tool is for drafting and planning only.
🎯 Ideal Client Profile Filters
🎯 Target Segments▾
📍 Geography & Relationship▾
🚫 Auto-Disqualifiers▾
📋 Paste LinkedIn Profile Info
Name, title, company, tenure, location, bio, recent posts, mutual connections. More detail = sharper output.
Segment 1 — High-Income Equity Comp Professionals
Tech / Finance / Cross-Industry Directors, VPs, and Executives
Ages 28–44. Making real money. Building real wealth. But RSUs vest without a plan, options expire unexercised or exercised wrong, deferred comp elections are made in a vacuum, and most people don't have anyone coordinating the full picture. They're too busy and assume their accountant handles it.
RSU tax hit bigger than expected
Options expiring or exercised wrong
Deferred comp elected without a strategy
No retirement contribution sequencing plan
Concentrated employer stock, no exit plan
CPA handles taxes — nobody handles planning
"I'll figure it out when things slow down"
High income, zero coordination across accounts
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
Fast accept? CR-3 now
→
Slow accept? Wait 48hrs → Script 5
No reply → F1 (Day 2)
→
F2 (Day 4–5)
→
F3 (Day 7)
→
F4 (Day 10–12)
Reply received → objection flow or → M-1 / M-2
Connection Requests
CR-1Empty Connection — Default
▾Send with no note. Your profile does the work before they accept. Best at scale — highest acceptance rate.
CR-2Value Note — Senior Prospects
▾Best for: Directors, VPs, C-suite. Under 300 characters.
hey [Name] — we work with a lot of Directors and VPs navigating equity comp — RSUs, options, the tax coordination piece. thought it made sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = strong interest signal. DM within 2 hours. One question only.
hey [Name] — appreciate the connect.
quick one — how are you thinking about the equity comp piece right now? RSUs, options, any of that — something you have mapped out or more of a 'figure it out when it vests' situation?
Initial DMs — Cold Outbound
Script 548-Hour Wait DM — Slow Accept
▾Send 48 hours after accepting. Reference something from their profile.
hey [Name] — good to be connected.
saw [specific observation from profile — company, role, tenure, recent post].
the equity comp planning piece — RSUs, deferred comp, how it all interacts with your overall tax picture — is that something you've got mapped out or more of a moving target?
Script 1Observation Opener — Visible Trigger
▾Use when: job change, promotion, post about "what's next," or work anniversary.
hey [Name] — congrats on [the new role / anniversary / transition].
one thing I see a lot at this stage — the equity comp piece starts getting more complex and most people haven't mapped out how the tax timing actually works.
is that something you've got dialed in or more of a gap right now?
Script 2Pattern Interrupt — No Visible Trigger
▾hey [Name] — good to be connected.
most executives I talk to have the equity piece figured out on paper but haven't mapped out how the tax timing actually works across all of it.
is that something you've got dialed in or more of a gap right now?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the equity comp piece might be relevant timing-wise. happy to share some thoughts if it's useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to drop this over.
we put together a one-page RSU tax timing framework — covers the main decision points before and after every vest. no strings, just thought it might be useful given your situation.
F-3Day 7 — Contrast
▾hey [Name] — I'll keep this short.
most people in your position have done the hard work earning the comp. the tax and planning piece just hasn't caught up.
if it's ever useful to have a second set of eyes, happy to take a look. no pitch.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not a Fit."
hey [Name] — last one from me.
if the equity comp planning is something you want to revisit at some point, I'm here. no pressure.
if timing's off, I get it — worth a quick conversation when things settle?
Objection Responses
O-1"Not Interested"
▾[Name] — understood. if the timing ever shifts or the equity comp piece gets more complicated, happy to be a resource.
good luck with everything.
If no response: stop. Mark "Closed — Not a Fit." No further messages.
O-2"Too Busy"
▾[Name] — totally get it.
quick thought — the equity comp timing decisions tend to be time-sensitive. once a vest happens or an option window closes, the planning options narrow fast.
happy to put together a one-page summary you can look at whenever things slow down. no meeting needed.
O-3"I Handle My Own Finances"
▾[Name] — respect that.
curious — how are you thinking about the tax coordination piece between the equity comp and the rest of your income? that tends to be the part where even people who are financially sharp find it useful to have a second set of eyes.
O-4"Already Have an Advisor"
▾[Name] — solid. what are they helping you with on the equity comp side specifically?
One question only. Their answer reveals the gap. If they say "managing my portfolio" — the equity comp planning is likely uncovered.
O-5"Send Me More Info"
▾[Name] — happy to. before I do — what specific question are you trying to answer?
want to make sure I send you something actually relevant, not a generic overview.
Meeting Booking
M-1Soft Meeting Invite — Warm, Not Urgent
▾[Name] — based on what you've shared, sounds like the [RSU timing / tax coordination / options piece] is the main thing on your mind.
if you want, I'm happy to take a look at how things are set up and share where the biggest gaps tend to be.
not a sales meeting — just a 20-minute conversation to see if any of it is useful.
worth it?
M-2Direct Meeting Close — Hot Signals Present
▾Only use when: they've expressed a specific concern, asked about process, and replied 2+ times with substance.
[Name] — let's set something up.
[calendar link]
pick whatever works — I'll walk you through exactly how we'd think about your equity comp situation.
Segment — Exiting Business Owners
Founders, CEOs, and Entrepreneurs Approaching or Executing an Exit
The business is the biggest asset — often the only real asset. The exit is a once-in-a-lifetime financial event and most owners are underprepared on the planning side. Deal attorneys handle structure. CPAs handle taxes. But no one is coordinating the full picture before the LOI is signed.
No exit strategy until a buyer appears
Asset sale vs. stock sale — massive tax difference
Capital gains deferral options closed after LOI
No post-exit income plan to replace distributions
Underestimating net proceeds after taxes
Estate plan not updated before the exit
Sequence Flow
Pre-warm (view + like post)
→
CR-1 or CR-2
→
Fast accept? DM within 24hrs
→
Slow accept? Wait 48hrs → Script 2
No reply → F-1 (Day 2)
→
F-2 (Day 4–5)
→
F-3 (Day 7)
→
F-4 (Day 10–12)
Reply → objection flow or → M-1
Connection Requests
CR-1Empty — Default
▾Profile does the work. Send empty at scale. Best acceptance rate.
CR-2Value Note — Exit Signal Visible
▾Use when: exit/transition language visible in profile or recent posts. Under 300 characters.
hey [Name] — we work with a lot of business owners navigating exits and transitions. thought it'd make sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = high interest signal. DM immediately. One question only.
hey [Name] — appreciate the connect.
quick one — is the exit something that's actively in motion, or more of a "thinking about it" stage right now?
Initial DMs
Script 1Exit Signal Visible
▾Timing: within 24 hours of accepting. Use when exit language is visible in their profile or posts.
hey [Name] — saw [the post about what's next / the announcement].
curious — is the tax side of the exit something you've got mapped out, or still figuring that piece out?
Script 2Long Tenure — No Explicit Exit Signal
▾hey [Name] — that's a serious run at [company]. don't see that much anymore.
with a tenure like that, are you starting to think about what the next chapter looks like financially? mapped out, or still a future thing?
Script 3Contrarian Observation — C-Suite / Founder
▾Works best for founders who have been through business growth cycles. Plants a planning urgency without being pushy.
hey [Name] — good to be connected.
most business owners I talk to don't figure out the deal structure until after the LOI is signed. that's usually too late — the planning options close fast once a buyer is in the room.
curious — where are things at for you right now? exploring options, or more of a future thing?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the timing might be relevant. happy to share some thoughts if useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to share this.
we put together a pre-exit planning checklist — covers the 5 decisions that need to be sorted before any deal conversation starts. the ones that close off after an LOI is signed.
want me to send it over?
F-3Day 7 — Pattern Observation
▾hey [Name] — I'll keep this short.
most business owners I talk to look back on the exit and wish they'd started the tax and wealth planning piece 12–18 months earlier. not 12–18 months after.
if it's ever useful to have that conversation before things get moving, I'm here.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not Now." May revisit in 6 months.
hey [Name] — last one from me.
if the exit planning conversation becomes relevant at some point, happy to be a resource — no pitch.
if timing's off, I understand completely.
Objection Responses
O-1"Not Thinking About It Yet"
▾[Name] — fair enough.
one thing worth knowing — most of the planning vehicles that reduce capital gains on an exit have to be set up before any deal is on the table. once it's in LOI, the options narrow fast.
happy to chat when the timing makes more sense.
O-2"Already Have a Financial Advisor"
▾[Name] — good. what are they helping you with on the exit tax strategy side specifically?
One question. Let them reveal the gap. If they say "managing my investments" — the exit planning is uncovered.
O-3"Too Busy Right Now"
▾[Name] — completely get it.
quick thought — the planning decisions that actually move the needle on what you net from a sale have to happen before the deal is on the table, not during.
I can put together a one-page summary of what those are. takes 5 minutes to read. no meeting needed.
O-4"Send Me More Info"
▾[Name] — happy to. before I do — what's the most pressing piece for you right now?
timeline? deal structure? what happens to the money after? want to make sure I send something actually relevant.
O-5"We're Not Ready to Sell Yet"
▾[Name] — that's actually the best time to have this conversation.
the planning that makes the biggest difference — deal structure, tax deferral vehicles, estate alignment — all needs to be in place well before a buyer is in the room.
would it make sense to talk through what that looks like at your stage?
Meeting Booking
M-1Low-Pressure Offer
▾[Name] — based on what you've shared, it sounds like the planning side of the exit hasn't been fully mapped out yet.
I'd be happy to walk through what that typically looks like — deal structure options, how the tax picture usually shakes out, what to think about before a buyer is in the room.
no pitch — just a 20-minute conversation to see if any of it is useful. worth it?
M-2Direct Close — Active Deal in Motion
▾Use only when: they've confirmed a deal is actively in discussion. Timing is critical — act fast.
[Name] — if there's already a buyer in the conversation, we should talk soon.
the window for the most impactful planning decisions closes once you're under LOI. let's find 20 minutes this week.
[calendar link]
Segment — Pre-Retirees / Corporate Executives
55–67 Year Olds in the Final Accumulation Phase
5–10 years from retirement. They've done everything right — saved, invested, built their career. But the transition from accumulating to distributing is fundamentally different and most people don't have a written plan for it. The sequence of withdrawals, Social Security timing, and RMD management can make a material difference in lifetime income.
No written retirement income plan
Don't know which accounts to draw from first
Healthcare bridge from retirement to Medicare
Sequence-of-returns risk in the "fragile decade"
Social Security timing decision not analyzed
Current advisor is transactional / reactive
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
48hr wait → Script 1 or 2
→
No reply → F-1 through F-4
Reply → objection flow or → M-1
Connection Requests
CR-1Empty — Default
▾Send empty. Profile and follow-up DM carry the conversation.
CR-2Value Note — Milestone or Tenure Visible
▾hey [Name] — we work with a lot of executives in the final stretch of their career helping map out retirement income, timing, and the transition. thought it'd make sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾hey [Name] — appreciate the connect.
quick one — how close are you to the retirement timeline at this point? actively planning or more of a "few more years" situation?
Initial DMs
Script 1Long Tenure Signal
▾hey [Name] — good to be connected.
saw you've been at [company] for a while. the income sequencing piece — which accounts to draw from first — is something most people don't think about until they're almost there.
is that something you've mapped out or more of a future problem?
Script 2Retirement Approaching — General
▾hey [Name] — good to be connected.
curious — the retirement income piece, mapping out what you actually draw from and when — is that something you've started working through with someone?
Script 3Deferred Comp / Complex Comp Visible
▾hey [Name] — good to be connected.
one thing that comes up a lot for executives at your level — the deferred comp timing piece. when you take it, how much per year, and how it interacts with Social Security and RMDs ends up being one of the biggest lifetime tax decisions you'll make.
is that something you've mapped out or more of a "figure it out when I get there" situation?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — thought the retirement income sequencing piece might be worth a conversation at your stage. happy to share some thoughts if useful.
F-2Day 4–5 — Resource Drop
▾hey [Name] — wanted to drop this over.
we put together a retirement income sequencing guide — covers withdrawal order, Social Security timing, the Roth conversion window, and RMD planning. one page.
want me to send it over?
F-3Day 7 — The Fragile Decade
▾hey [Name] — one thought and then I'll leave you alone.
the 5 years before and after retirement are the highest-risk window for permanent income reduction — even when long-run average returns look fine. most people don't realize this until it's too late to reposition.
if it's ever useful to talk through where you stand, I'm happy to be a resource.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not Now."
hey [Name] — last one from me.
if the retirement income planning piece ever becomes something you want to dig into, I'm here. no pressure.
good luck with everything — hope the transition goes smoothly when the time comes.
Objection Responses
O-1"I Already Have an Advisor"
▾[Name] — good. what are they helping you with on the retirement income sequencing side specifically — which accounts to draw from first and in what order?
One question. If they say "managing my portfolio" — the income planning is uncovered.
O-2"Not Ready to Retire Yet"
▾[Name] — that's actually the best time for this conversation.
the decisions that matter most — Roth conversions, deferred comp timing, Social Security strategy — all need to happen in the years before retirement, not after.
would it make sense to talk through where things stand now?
O-3"I Handle My Own Investments"
▾[Name] — respect that.
curious — the income sequencing piece specifically, which accounts to draw from first to minimize lifetime taxes — is that something you've modeled out, or more of a work in progress?
O-4"I'm Not Sure I Need Help"
▾[Name] — fair.
one question worth sitting with — do you have a written plan that shows what you draw from and when across all your accounts, what that does to your tax picture each year, and how long your money lasts under different market scenarios?
if yes, you're ahead of most people. if not, that's the conversation worth having.
Meeting Booking
M-1Retirement Income Conversation Offer
▾[Name] — based on what you've shared, the retirement income piece sounds like the main thing that hasn't been fully mapped out yet.
I'm happy to walk through how withdrawal sequencing, Social Security timing, and RMD planning typically comes together — just to see if any of it is useful.
not a sales meeting — 20 minutes. worth it?
M-2Direct Close — Clear Engagement
▾Use when: they've replied substantively 2+ times and expressed a specific concern.
[Name] — let's find 20 minutes. I'll walk you through exactly how we'd model your situation — income sources, sequence, Social Security timing, tax picture.
[calendar link]
pick whatever works.
Segment — Medical Professionals
Physicians, Surgeons, and Healthcare Executives
High income. Late start. Significant student debt. Disability risk nobody talks about. Practice ownership complexity. They're busy saving lives and often haven't touched their financial plan in years. The unique financial profile demands specific expertise — disability insurance gaps alone can be worth multiple client relationships.
Late retirement savings start due to training
Disability insurance gap — group policy not enough
No Roth strategy despite high income
Student loan payoff vs. invest decision
Practice ownership tax complexity
Malpractice-driven asset protection concerns
Sequence Flow
View profile + like post
→
CR-1 or CR-2
→
48hr wait → Script 1 or 2
→
No reply → F-1 through F-4
Connection Requests
CR-1Empty — Default
▾Send empty at scale. Works well when you have a strong profile headline.
CR-2Value Note — Medical Specific
▾hey [Name] — we work with a number of physicians and healthcare executives on the financial planning side — disability gap, tax strategy, retirement sequencing. thought it'd make sense to connect.
CR-3Fast Accept — Under 2 Hours
▾hey [Name] — appreciate the connect.
quick one — how are you thinking about the disability coverage piece? most group plans for physicians cover base salary only — not the variable income. something you've evaluated or more of an assumption you're covered?
Initial DMs
Script 1Disability Gap Opener
▾hey [Name] — good to be connected.
one thing that comes up almost universally with physicians — the disability gap. most group plans cover 60% of base salary but don't touch variable income, bonuses, or the practice draw.
is that something you've evaluated, or more of an assumption that you're covered?
Script 2Retirement Savings Late Start
▾hey [Name] — good to be connected.
the retirement savings start date for most physicians is later than almost any other profession — training eats the 20s and early 30s.
are you playing catch-up with max contributions now, or still sorting out the best strategy?
Script 3Backdoor Roth / Tax Strategy
▾hey [Name] — good to be connected.
most physicians are above the income limit for direct Roth contributions. the backdoor Roth is one of the highest-value moves available at your income level — but a lot of people haven't set it up yet.
something you're doing, or still on the list?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — the disability piece tends to be time-sensitive. happy to share thoughts if useful.
F-2Day 4–5 — Resource Drop
▾hey [Name] — wanted to drop this over.
we put together a physician financial planning guide — covers disability gap, backdoor Roth, student loan strategy, and retirement catch-up. one page.
want me to send it?
F-3Day 7 — The Real Gap
▾hey [Name] — one thought.
most of the physicians I work with are smart, high-earning people who have done everything right clinically. the financial planning side just hasn't had the same attention — not because of lack of effort, but because training doesn't cover it.
if it's ever useful to get a second set of eyes on the plan, I'm here.
F-4Day 10–12 — Final Bump
▾Last message. Stop if no reply.
hey [Name] — last one from me.
if the financial planning piece ever becomes something you want to sort out, happy to be a resource. no pitch.
hope things are going well.
Objection Responses
O-1"I Already Have an Advisor"
▾[Name] — good. what are they helping you with on the disability income gap specifically — the difference between what your group plan covers and your actual total compensation?
One question. Most general advisors haven't addressed this gap specifically for physicians.
O-2"Too Busy"
▾[Name] — completely understand.
quick thought — disability policies get more expensive and harder to qualify for as you get older. the best time to lock in own-occupation coverage is while you're young and healthy.
I can put together a one-page overview of where the gaps typically are. no meeting needed, just something to look at when you have 5 minutes.
O-3"I Think I'm Covered"
▾[Name] — you might be. quick question — does your policy cover you if you can't perform the specific duties of your specialty, or just any occupation?
that distinction is the difference between getting paid and not getting paid when it matters most.
Meeting Booking
M-1Soft Offer — Physician-Specific Review
▾[Name] — based on what you've shared, it sounds like the disability coverage and the retirement catch-up strategy are the two pieces that haven't been fully sorted.
I'd be happy to do a quick review — 20 minutes, no pitch, just walk through where the typical gaps are for physicians at your stage.
worth it?
M-2Direct Close — Clear Need Expressed
▾[Name] — let's find 20 minutes. I'll walk through the disability gap, the backdoor Roth setup, and what a catch-up savings strategy typically looks like at your income level.
[calendar link]
Segment — DINKs / Dual-Income Couples
High-Earning Couples Without Children — Optimizing Together
Two incomes, zero kids (yet). They're doing fine — often very well. But "fine" and "optimized" are different things. No one's running backdoor Roths for both spouses, no one's coordinating their 401(k) allocations, and they haven't thought through what happens when one of them leaves their employer stock behind.
No combined financial plan despite two high incomes
Missing backdoor Roth for both spouses
Uncoordinated 401(k)s — duplicated or conflicting
Above Roth income limits, no workaround in place
Future family planning not incorporated
No tax efficiency strategy across two W-2 incomes
Sequence Flow
View + like
→
CR-1 or CR-2
→
48hr wait → Script 1 or 2
→
No reply → F-1 through F-4
Connection Requests
CR-1Empty — Default
▾Send empty at scale. Works well for professionals you've identified as dual-income through their profile.
CR-2Value Note — High-Income Earner
▾hey [Name] — we work with a lot of high-income couples helping coordinate tax strategy, retirement savings, and wealth planning across two incomes. thought it'd make sense to connect.
Initial DMs
Script 1Backdoor Roth Opener
▾hey [Name] — good to be connected.
quick question — with two incomes at your level, are you both doing backdoor Roth contributions? it's one of the highest-value moves most dual-income couples at your income level haven't set up.
something you've gotten to or still on the list?
Script 2Tax Coordination Opener
▾hey [Name] — good to be connected.
the thing I see most often with dual-income households at your level — the tax strategy across two W-2s isn't coordinated. each spouse manages their own 401(k) without looking at the combined picture.
is that something you've got dialed in or more of a gap?
Script 3Planning Together Opener
▾hey [Name] — good to be connected.
most high-earning couples I talk to are doing well individually but haven't built a combined financial plan — one net worth statement, one tax strategy, one retirement picture.
is that something you've started or more of a future thing?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
the backdoor Roth piece specifically has a January deadline if you want to count it for this tax year. happy to share details if useful.
F-2Day 4–5 — Resource Drop
▾hey [Name] — wanted to drop this over.
we put together a guide for high-income couples — covers backdoor Roth for both spouses, coordinating 401(k)s, and building a combined tax strategy. one page.
want me to send it?
F-3Day 7 — The Gap
▾hey [Name] — one thought.
two high incomes, well managed, is still leaving money on the table if the tax strategy isn't coordinated across both. the gap between "doing fine" and "optimized" is usually six figures over a decade.
if it's ever useful to take a look, I'm happy to be a resource.
F-4Day 10–12 — Final Bump
▾Last message. Stop if no reply.
hey [Name] — last one from me.
if the combined financial planning piece ever becomes something you want to look at, happy to help. no pressure.
hope things are going well.
Objection Responses
O-1"We're Doing Fine on Our Own"
▾[Name] — I'm sure you are. curious though — are both of you running backdoor Roth IRAs? and are your 401(k) allocations coordinated across both plans, or managed independently?
those two things alone are usually worth a conversation.
O-2"Already Have an Advisor"
▾[Name] — good. are they running the backdoor Roth for both of you? and do you have a single combined financial plan, or are you each managing separately?
O-3"We Haven't Thought About It"
▾[Name] — that's actually the most common answer I get from high-income couples who are otherwise very financially savvy.
the coordination piece — across two incomes, two 401(k)s, two tax returns — is the part that usually has the most unrealized opportunity. worth 20 minutes to take a look?
Meeting Booking
M-1Combined Plan Review Offer
▾[Name] — based on what you've shared, it sounds like the combined tax and savings strategy across both incomes hasn't been fully mapped out yet.
I'd be happy to walk through what that typically looks like — backdoor Roth for both, 401(k) coordination, and what a combined financial plan would cover.
not a sales meeting — 20 minutes. worth it?
M-2Direct Close
▾[Name] — let's set something up. I'll walk through exactly what an optimized financial plan looks like for a household at your combined income level.
[calendar link]
Segment — Widows & Estate Recipients
Women Navigating a Major Financial Transition
Everything changed overnight. For many, this is the first time they've been solely responsible for significant financial decisions. The need isn't just advice — it's trust, patience, and education-first guidance. Speed is the enemy here. So is jargon. Lead with empathy every time.
Never managed finances alone before
Don't know what they have or what to do next
Worried about being taken advantage of
Beneficiary updates and retitling backlog
Survivor income gap not addressed
No clear next steps from current advisor
Sequence Flow — Go Slower Than You Think
Warm intro via mutual connection (preferred)
→
CR-1 or CR-2
→
48–72hr wait → Script 1 (empathy first)
No reply → F-1 (Day 3)
→
F-2 (Day 6)
→
F-3 (Day 10)
→
Stop
Connection Requests
CR-1Empty — Default
▾Send empty. Let your profile do the work. A warm referral is always better than cold outreach for this segment.
CR-2Gentle Value Note
▾hey [Name] — we work with a lot of people navigating major financial transitions. thought it might make sense to be connected.
Initial DMs — Lead with Empathy, Never Finance
Critical: No product language. No rushing. No financial questions in the first message. The goal is to be a calm, trusted presence — not to book a meeting.
Script 1Soft Opening — Widowhood Transition
▾hey [Name] — good to be connected.
I know this kind of transition comes with a lot of moving pieces all at once. we work with a number of people navigating it and the financial side that comes with it.
if it's ever useful to talk through what needs to happen and in what order — no rush, no pitch — I'm happy to be a resource.
Script 2CDFA Specialist Introduction
▾hey [Name] — good to be connected.
we have a CDFA®-credentialed specialist on our team who focuses specifically on financial transitions — the kind where someone is managing significant assets alone for the first time.
if it's ever useful to have a conversation about what to prioritize and when, I'm happy to make that introduction. completely no pressure.
Script 3Estate Settlement in Progress
▾hey [Name] — good to be connected.
there's a lot that tends to pile up in the first few months — beneficiary updates, account retitling, survivor income planning, making sure nothing slips through the cracks.
we've helped a lot of people work through that checklist. happy to be a resource if it's ever useful — no pitch, no rush.
Follow-Up Sequence (No Reply) — Shorter, Softer
F-1Day 3 — Gentle Bump
▾hey [Name] — just wanted to follow up in case my message got buried.
no rush at all — just wanted you to know we're here if it's ever useful.
F-2Day 6 — Resource Offer
▾hey [Name] — wanted to drop this over.
we put together a financial transition checklist — covers everything that typically needs to happen in the first 90 days. accounts, beneficiaries, income planning, what to prioritize.
happy to send it if it would be useful. no strings.
F-3Day 10 — Final, Warm Close
▾Last message. Do not send a fourth. If they're not ready, they'll reach out when they are.
hey [Name] — last one from me, I promise.
if there's ever a time when having someone in your corner to help sort through the financial side would be useful, we're here.
hope things are going as well as they can be.
Objection Responses
O-1"I'm Not Ready Yet"
▾[Name] — that's completely understandable.
there's no rush at all. when the time feels right, we'll be here. the first conversation is always just about getting oriented — what you have, what needs attention, and what can wait.
I'll leave the door open.
O-2"My Attorney / CPA Is Handling It"
▾[Name] — that's good — having good legal and tax people is important.
just worth knowing that the wealth planning and income piece — making sure the assets are invested correctly and that you have sustainable income going forward — is a separate conversation from what they handle.
we work alongside attorneys and CPAs all the time. happy to be introduced if it ever makes sense.
O-3"I Don't Want to Be Sold Something"
▾[Name] — I understand completely, and I want to be direct: the first conversation is never a sales conversation.
it's just a chance to get oriented — what you have, what needs to happen, and what the right order of steps is. nothing more.
if after that conversation you never want to talk again, that's completely fine.
Meeting Booking
M-1Education-First Offer
▾[Name] — you don't have to figure this out alone.
what I'd suggest is a simple 30-minute conversation — no agenda, no pitch. just walk through what you have, what needs attention first, and what can wait.
a lot of people find it helpful just to have someone lay it all out clearly. would that be worth it?
Segment — Young Inheritors
30s–40s — Inherited Significant Wealth, Building a Plan Around It
They didn't build it. They received it — and now they need to steward it. Most don't have an advisor relationship of their own. Many have a complex mix of assets they don't fully understand. The most dangerous thing is rushing them. The most valuable thing is education and patience.
No existing advisor relationship of their own
Don't fully understand what they have
Mix of assets: trusts, real estate, investments
Emotional complexity around inherited wealth
No financial identity — just inherited one
Family pressure about what to do with it
Sequence Flow — Patient, Education-First
View + like (warmth first)
→
CR-1 or CR-2
→
48–72hr wait → Script 1 (trust-first)
No reply → F-1 (Day 3)
→
F-2 (Day 6)
→
F-3 (Day 10)
→
Stop
Connection Requests
CR-1Empty — Default
▾Send empty. Let the profile do the work. Warm referral always preferred for this segment.
CR-2Next-Gen Value Note
▾hey [Name] — we work with a lot of people in their 30s and 40s who are building a financial plan around assets they've inherited. thought it'd make sense to connect.
Initial DMs — Trust First, Finance Second
Key rule: Don't open with finance. Open with a question about what they're working on or what matters to them. Earn the trust before the plan.
Script 1Soft Trust-First Opener
▾hey [Name] — good to be connected.
I work with a lot of people in their 30s and 40s who've come into significant assets and are figuring out how to build a real financial plan around them — not just "manage" the money but actually understand it and own the direction.
is that something you've started working through or more of a "not sure where to begin" situation?
Script 2Estate Settlement Recently Completed
▾hey [Name] — good to be connected.
one thing that comes up for a lot of people after an estate settles — the assets are there, but there's no plan around them yet. what to invest, what to keep, what the tax picture looks like, what the right pace is.
is that something you've gotten organized or still sorting through?
Script 3First-Time Investor Angle
▾hey [Name] — good to be connected.
the financial identity piece is something most people in your situation don't talk about — the difference between inheriting a portfolio and actually building your own relationship with what you have.
is that something you've thought about, or more of something in the background?
Follow-Up Sequence (No Reply)
F-1Day 3 — Gentle Bump
▾hey [Name] — just following up in case my message got buried.
no pressure at all — just wanted to make sure you saw it. happy to be a resource whenever the timing feels right.
F-2Day 6 — Resource Offer
▾hey [Name] — wanted to share this.
we put together a guide for people who've recently inherited assets — covers the first 90 days, what to prioritize, what to wait on, and what questions to ask. no rush, no agenda.
want me to send it over?
F-3Day 10 — Final, Warm Close
▾Last message. Stop here. They'll reach out when they're ready.
hey [Name] — last one from me.
the offer stands — whenever you're ready to start building a real plan around what you have, I'm here. no rush, no pressure.
hope things are going well.
Objection Responses
O-1"I'm Not Ready to Make Any Decisions"
▾[Name] — that's completely the right instinct. the worst thing to do with inherited assets is make big decisions quickly.
the first conversation isn't about making decisions — it's just about understanding what you have and what the landscape looks like. that's it.
I'll leave the door open whenever you're ready.
O-2"The Family Already Has an Advisor"
▾[Name] — that makes sense.
one thing worth knowing — the family advisor managed your parents' plan, not yours. your goals, risk tolerance, and timeline are different.
a lot of people in your situation find it useful to have their own advisor, separate from the family relationship. something to keep in mind.
O-3"I Don't Know Enough to Have This Conversation"
▾[Name] — that's exactly why the first conversation is useful.
you don't need to know anything going in. the point is to leave the conversation understanding what you have, what matters, and what the right questions are.
that's it. no expertise required on your end.
Meeting Booking
M-1Education-First Offer
▾[Name] — based on what you've shared, it sounds like the main thing you need right now is just clarity — what you have, what it means, and what the right order of steps is.
I'd suggest a 30-minute conversation with no agenda other than that. you leave understanding your situation better. that's the whole goal.
would that be worth it?
Segment — Energy Professionals
Oil & Gas, Renewables, and Energy Sector Executives
Variable compensation. Cyclical industry. Employer stock concentration. Pension plan changes. Boom-and-bust income patterns that make financial planning genuinely different from a steady W-2 career. Most energy professionals have made real money in good years and not built a plan to protect it in bad ones.
Variable income — hard to plan around
Heavy employer stock concentration
Pension plan changes and freezes
No savings buffer for commodity downturns
Deferred comp decisions made in a boom
Geographic concentration risk (Texas / Houston)
Sequence Flow
View + like
→
CR-1 or CR-2
→
48hr wait → Script 1, 2, or 3
→
No reply → F-1 through F-4
Connection Requests
CR-1Empty — Default
▾Send empty at scale. Profile does the work.
CR-2Energy-Specific Value Note
▾hey [Name] — we work with a number of energy professionals on the planning side — variable comp, employer stock, the boom-and-bust piece. thought it'd make sense to connect.
Initial DMs
Script 1Variable Income Opener
▾hey [Name] — good to be connected.
the financial planning piece in energy is genuinely different — variable comp, employer stock, commodity cycles. most general advisors don't plan for boom-and-bust; they just track it.
is the planning side of that something you've got well mapped out, or more of a work in progress?
Script 2Employer Stock Concentration
▾hey [Name] — good to be connected.
one thing that tends to build up quietly in energy careers — a lot of employer stock. when the company and the industry move together, the concentration risk can be significant.
is that something you've got a plan around, or more of a "it's been growing and I haven't dealt with it" situation?
Script 3Pension / Deferred Comp Angle
▾hey [Name] — good to be connected.
a lot of energy executives have deferred comp or pension benefits that were structured in different market conditions. with everything that's shifted in the industry, those elections don't always still make sense.
is the deferred comp and pension piece something you've revisited recently?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
the variable comp piece tends to matter most in the boom years — that's when the decisions that protect you in the down cycle have to be made. happy to share some thoughts if useful.
F-2Day 4–5 — Resource Drop
▾hey [Name] — wanted to drop this over.
we put together a guide for energy professionals — variable income structuring, employer stock concentration risk, pension changes, and boom-and-bust planning. one page.
want me to send it?
F-3Day 7 — The Cycle Point
▾hey [Name] — one thought.
the best time to build a financial plan in energy is when things are going well — not when the market turns. most people get it backwards.
if it's ever useful to talk through what that looks like for your specific situation, I'm here.
F-4Day 10–12 — Final Bump
▾Last message. Stop if no reply.
hey [Name] — last one from me.
if the financial planning piece ever becomes something you want to sort out — especially the variable comp and concentration risk side — happy to be a resource.
hope things are going well.
Objection Responses
O-1"Already Have an Advisor"
▾[Name] — good. what are they helping you with on the variable comp structuring and employer stock concentration side specifically?
One question. Most general advisors haven't addressed the energy-specific pieces.
O-2"Things Are Going Well Right Now"
▾[Name] — that's great — and that's exactly the right time for this conversation.
the plans that hold up in the down cycle are built during the up cycle. when things slow down, the options narrow.
would it make sense to take a quick look at where things stand while there's time to act?
O-3"Too Busy"
▾[Name] — completely understand.
quick one — the deferred comp election decisions specifically tend to have hard deadlines. once the election window closes for a plan year, you can't go back.
I can send a one-page overview of what typically needs attention and when. no meeting needed — just something to look at when you have a few minutes.
Meeting Booking
M-1Energy-Specific Review Offer
▾[Name] — based on what you've shared, it sounds like the variable comp structuring and the employer stock piece are the two things that haven't been fully addressed.
I'd be happy to walk through what that looks like — 20 minutes, no pitch. just what the typical gaps are for someone in your position in energy.
worth it?
M-2Direct Close
▾[Name] — let's find 20 minutes. I'll walk through the employer stock, variable comp, and pension pieces specifically for someone at your career stage.
[calendar link]
Segment — COI / Referral Partners
CPAs, Estate Attorneys, M&A Advisors, and Business Brokers
These are not prospects — they are partners. The conversation is peer-to-peer. Lead with curiosity about their practice, not a pitch about yours. The goal is a collaborative relationship where you refer to each other because you've earned mutual trust. Not a handshake followed by silence.
Clients need coordinated financial planning
Exit clients need post-deal wealth management
Estate clients need investment implementation
No trusted financial advisor to refer to
Previous advisor referral didn't serve their client well
Want a partner who makes them look good
Sequence Flow — Relationship Over Months, Not Days
CR-2 (value note)
→
48hr wait → COI DM opener
→
Engage with their content for 2 weeks
F-1 (Week 2)
→
Make first referral
→
Suggest coffee / call (Week 4)
Connection Requests — COI Specific
COI-1CPA Outreach
▾hey [Name] — we work with a lot of business owners and execs in [area]. coordinate closely with CPAs on exit planning, Roth conversions, income sequencing. thought it'd make sense to be connected.
COI-2Estate / Transaction Attorney
▾hey [Name] — we work alongside estate and transaction attorneys on mutual clients going through exits and transitions. thought it'd make sense to know each other.
COI-3M&A / Business Broker
▾hey [Name] — we work with a lot of business owners mid-transaction. the wealth planning side tends to need attention at the same time as the deal side. thought it'd make sense to be connected.
Initial DMs — Peer to Peer, Not Prospect to Advisor
DM-CPACPA Opening — Curiosity First
▾hey [Name] — good to be connected.
out of curiosity — what's the most common financial planning gap you see in your clients?
for us it's usually either no exit tax strategy or no retirement income plan. always interesting to hear what it looks like from the CPA side.
DM-ATTYAttorney Opening — Practice Curiosity
▾hey [Name] — good to be connected.
we work alongside attorneys a lot on exits, estate restructuring, transitions — the situations where the financial and legal pieces really need to be coordinated.
what does your typical client situation look like — mostly estate work, or more transactional?
DM-MNAM&A / Business Broker Opening
▾hey [Name] — good to be connected.
we work with a lot of the same clients you work with — business owners mid-transaction who need the wealth planning side coordinated alongside the deal.
what's your typical deal look like — lower middle market, or more varied?
Follow-Up Sequence — Nurture Over Time
F-1Week 2 — Relevant Share or Insight
▾Don't follow up with another question. Share something relevant to their practice. Lead with value.
hey [Name] — thought this might be useful for your business owner clients.
[share a specific planning insight, tax tip, or resource relevant to their client base]
happy to chat sometime if there's ever overlap on a client situation.
F-2Week 3–4 — Coffee / Call Suggestion
▾hey [Name] — been following your posts. always good to see someone who takes the [estate planning / exit strategy / tax coordination] piece seriously.
would a 20-minute call to explore whether there's any overlap in client situations make sense? not a pitch on either side — just getting to know each other's practices.
happy to do it whenever works for you.
F-3Situational — Client Overlap Identified
▾Use when: you've identified a mutual connection or a client who works with both of you.
hey [Name] — noticed we're both connected to [Name]. small world.
if there's ever a client situation where the financial planning and [legal / tax / deal] side need to be coordinated, I'd love to be the person you call. happy to return the favor.
worth a quick conversation?
Objection / Hesitation Responses
O-1"I Already Work with Advisors"
▾[Name] — totally makes sense.
curious — are those relationships mutual, or more one-directional? I'm always looking to build relationships where both sides are looking out for the other's clients.
what does that typically look like with your current advisor relationships?
O-2"Not Sure There's Overlap"
▾[Name] — fair. a 20-minute call would tell us pretty quickly.
we work primarily with business owners approaching exits, high-income executives, and people navigating transitions — those tend to need both good legal / tax work and good financial planning coordination.
worth a conversation to see if there's any overlap?
Building the COI Relationship
Meeting Booking
M-1Practice Exploration Call
▾[Name] — based on what you've shared, it sounds like there's potential overlap in the clients we each serve.
would a 20-minute call make sense? I'd want to learn more about your practice, share what we do, and see if there's a natural fit for referring to each other.
no agenda beyond that. happy to work around your schedule.
[calendar link]
M-2In-Person Coffee — Local COIs
▾[Name] — would you be open to a coffee in [city / area]?
I'd love to learn more about your practice and see if there are clients where coordination between our work would add real value.
happy to come to you — just let me know what works.
Segment 10 — Tech Founders & Post-IPO Wealth
Tech Founders, Early Employees, and Post-IPO Liquidity
Founders, early employees, and senior tech operators going through (or recently past) a liquidity event — IPO, secondary sale, tender offer, acquisition. Concentrated stock, multi-state tax exposure, QSBS potential, and lockup expirations all hitting at once. They're sophisticated but the planning piece almost never matches the capability gap.
Concentrated stock 70%+ of net worth
Lockup expiring with no diversification plan
QSBS potentially missed or unclaimed
AMT exposure from ISO exercises
Multi-state tax surprise (CA + new state)
10b5-1 plan never designed properly
Estate freeze opportunity (GRAT/SLAT) missed
Charitable strategy on low-basis stock untapped
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
Fast accept? CR-3 now
→
Slow accept? Wait 48hrs → Script 5
No reply → F1 (Day 2)
→
F2 (Day 4–5)
→
F3 (Day 7)
→
F4 (Day 10–12)
Reply received → objection flow or → M-1 / M-2
Connection Requests
CR-1Empty Connection — Default
▾Send with no note. Your profile does the work before they accept. Best at scale — highest acceptance rate.
CR-2Value Note — Senior Prospects
▾Best for: senior prospects. Under 300 characters.
hey [Name] — we work with a lot of founders and early employees navigating the post-IPO piece — concentration, lockup, QSBS, the 10b5-1 design. thought it made sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = strong interest signal. DM within 2 hours. One question only.
hey [Name] — appreciate the connect.
quick one — how are you thinking about the concentration piece right now? lockup, diversification plan, QSBS — something you have mapped out or more of a "deal with it post-IPO" situation?
Initial DMs — Cold Outbound
Script 548-Hour Wait DM — Slow Accept
▾Send 48 hours after accepting. Reference something from their profile.
hey [Name] — good to be connected.
saw [specific observation — company, role, recent post about IPO/funding].
the liquidity planning piece — lockup timing, diversification strategy, how QSBS interacts with the rest — is that something you have dialed in or more of a moving target?
Script 1Observation Opener — Visible Trigger
▾Use when: company IPO'd in last 18 months, recent secondary, post about "what's next," lockup expiring soon.
hey [Name] — saw [the IPO / lockup expiration / role transition].
one thing I see a lot at this stage — the planning around the concentrated position lags the liquidity event by 12–18 months, and the QSBS window often gets missed entirely.
is that something you have got dialed in or more of a gap right now?
Script 2Pattern Interrupt — No Visible Trigger
▾hey [Name] — good to be connected.
most founders I talk to have the equity figured out on paper but have not designed a structured diversification plan — lockup, 10b5-1, QSBS, charitable layering.
is that something you have got mapped out or more of a gap right now?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the diversification timing might be relevant given where you are in the lockup cycle. happy to share some thoughts if it is useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to drop this over.
we put together a one-page framework on post-IPO diversification — covers lockup windows, 10b5-1 design, QSBS qualification, and charitable layering. no strings, just thought it might be useful.
F-3Day 7 — Contrast
▾hey [Name] — I will keep this short.
most people in your position did the hard work building the wealth. the structural planning around concentration just has not caught up.
if it is ever useful to have a second set of eyes, happy to take a look. no pitch.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not a Fit."
hey [Name] — last one from me.
if the diversification planning is something you want to revisit at some point, I am here. no pressure.
if timing is off, I get it — worth a quick conversation when things settle?
Objection Responses
O-1"Not Interested"
▾[Name] — understood. if the timing ever shifts or the concentration piece gets more pressing, happy to be a resource.
good luck with everything.
If no response: stop. Mark "Closed — Not a Fit." No further messages.
O-2"Too Busy"
▾[Name] — totally get it.
quick thought — the QSBS five-year window and lockup expiration timing are both unforgiving. once those windows close, the options narrow fast.
happy to put together a one-page summary you can look at whenever things slow down. no meeting needed.
O-3"I Handle My Own Finances"
▾[Name] — respect that.
curious — how are you thinking about the QSBS qualification piece specifically? that tends to be the part where even technically sharp founders find it useful to have a second set of eyes.
O-4"Already Have an Advisor"
▾[Name] — solid. what are they helping you with on the concentration and tax piece specifically?
One question only. Their answer reveals the gap. If they say "managing my portfolio" — the concentration and tax piece is likely uncovered.
O-5"Send Me More Info"
▾[Name] — happy to. before I do — what specific question are you trying to answer?
want to make sure I send you something actually relevant, not a generic overview.
Meeting Booking
M-1Soft Meeting Invite — Warm, Not Urgent
▾[Name] — based on what you have shared, sounds like the [lockup timing / QSBS / diversification piece] is the main thing on your mind.
if you want, I am happy to take a look at how things are set up and share where the biggest gaps tend to be.
not a sales meeting — just a 20-minute conversation to see if any of it is useful.
worth it?
M-2Direct Meeting Close — Hot Signals Present
▾Only use when: they have expressed a specific concern, asked about process, and replied 2+ times with substance.
[Name] — let us set something up.
[calendar link]
pick whatever works — I will walk you through exactly how we would think about your liquidity event planning.
Segment 11 — Cannabis Industry Professionals
Cannabis Operators, Founders, and Senior Industry Professionals
A high-friction industry where traditional financial services barely function. Operators, dispensary owners, MSOs, and senior employees who need legitimate financial planning but get turned away by most advisors because of federal scheduling status. They are well-capitalized and significantly underserved. Most need help with the basics: banking, tax, retirement structure, and personal vs. business separation. Compliance note: cannabis is federally illegal in the US. Confirm your firm has explicit policy and procedures for serving cannabis industry clients before any outreach.
Banking access intermittent or expensive
280E tax exposure crushing margins
Personal income heavily taxed, hard to plan around
Most advisors will not work with the industry
Retirement plan structure incomplete or absent
Banking relationships terminated unexpectedly
Insurance coverage gaps (D&O, key-person)
Estate planning ignores industry-specific risks
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
Fast accept? CR-3 now
→
Slow accept? Wait 48hrs → Script 5
No reply → F1 (Day 2)
→
F2 (Day 4–5)
→
F3 (Day 7)
→
F4 (Day 10–12)
Reply received → objection flow or → M-1 / M-2
Connection Requests
CR-1Empty Connection — Default
▾Send with no note. Your profile does the work before they accept. Best at scale — highest acceptance rate.
CR-2Value Note — Senior Prospects
▾Best for: senior prospects. Under 300 characters.
hey [Name] — we work with a number of operators in the cannabis space — banking, 280E, personal planning that actually accounts for the industry. thought it made sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = strong interest signal. DM within 2 hours. One question only.
hey [Name] — appreciate the connect.
quick one — how are you thinking about the personal side right now? retirement structure, post-280E planning, banking continuity — something you have figured out or more of a "deal with it later" situation?
Initial DMs — Cold Outbound
Script 548-Hour Wait DM — Slow Accept
▾Send 48 hours after accepting. Reference something from their profile.
hey [Name] — good to be connected.
saw [specific observation — dispensary opening, expansion, role at MSO].
the personal planning piece in cannabis tends to lag the business side by a wide margin — retirement structure, banking continuity, personal tax. is that something you have dialed in or more of a moving target?
Script 1Observation Opener — Visible Trigger
▾Use when: new dispensary opening, license award, MSO expansion announcement, role change at known operator.
hey [Name] — congrats on [the new location / the license / the role].
one thing I see a lot in this industry — the personal financial planning side rarely catches up with how fast the business is moving. retirement, banking continuity, the personal tax exposure piece.
is that something you have got dialed in or more of a gap right now?
Script 2Pattern Interrupt — No Visible Trigger
▾hey [Name] — good to be connected.
most operators I talk to have the business side covered but have not built a personal plan that accounts for industry-specific risks — banking continuity, retirement structure outside the business, personal tax sequencing.
is that something you have mapped out or more of a gap right now?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the personal planning side might be relevant given how fast the industry moves. happy to share some thoughts if it is useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to drop this over.
we put together a one-page framework on personal planning for cannabis operators — covers retirement structure outside the business, banking continuity, and the personal tax piece. no strings.
F-3Day 7 — Contrast
▾hey [Name] — I will keep this short.
most operators built the business under real adversity. the personal financial side just has not gotten the same attention.
if it is ever useful to have a second set of eyes — from someone who actually understands the industry — happy to take a look. no pitch.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not a Fit."
hey [Name] — last one from me.
if the personal planning side is something you want to revisit, I am here. no pressure.
if timing is off, I get it — worth a quick conversation when things settle?
Objection Responses
O-1"Not Interested"
▾[Name] — understood. if the personal planning piece gets more pressing or if banking continuity becomes an issue, happy to be a resource.
good luck with everything.
If no response: stop. Mark "Closed — Not a Fit." No further messages.
O-2"Too Busy"
▾[Name] — totally get it.
quick thought — the personal planning side in this industry tends to compound problems quietly. by the time it is urgent, the options have narrowed.
happy to put together a one-page summary you can look at whenever things slow down. no meeting needed.
O-3"I Handle My Own Finances"
▾[Name] — respect that.
curious — how are you thinking about the personal retirement piece outside of the business? in this industry that gets complicated fast, and that tends to be where even sharp operators find it useful to have a second set of eyes.
O-4"Already Have an Advisor"
▾[Name] — solid. what are they helping you with on the cannabis-industry specific piece — banking, 280E, personal tax — versus general planning?
One question only. Most advisors do not understand cannabis-industry planning at all. If their current advisor is general-practice, the industry-specific gap is almost guaranteed to be uncovered.
O-5"Send Me More Info"
▾[Name] — happy to. before I do — what specific question are you trying to answer?
want to make sure I send you something actually relevant to your situation, not a generic cannabis-industry overview.
Meeting Booking
M-1Soft Meeting Invite — Warm, Not Urgent
▾[Name] — based on what you have shared, sounds like the [banking / personal tax / retirement structure piece] is the main thing on your mind.
if you want, I am happy to take a look at how things are set up and share where the biggest gaps tend to be in this industry.
not a sales meeting — just a 20-minute conversation to see if any of it is useful.
worth it?
M-2Direct Meeting Close — Hot Signals Present
▾Only use when: they have expressed a specific concern, asked about process, and replied 2+ times with substance.
[Name] — let us set something up.
[calendar link]
pick whatever works — I will walk you through exactly how we would think about your personal planning situation given the industry.
Segment 12 — Crypto Wealth & Newly Liquid Holders
Crypto Holders — Recently Liquid or Sitting on Major Unrealized Gains
Individuals with significant crypto holdings — either recently realized into fiat or still holding substantial unrealized gains. Many bought early, held through volatility, and now have a planning problem they did not have when their wallet was worth $50K. Tax exposure, custody risk, estate planning, and the conversion-to-traditional-wealth transition are all undermanaged. Compliance note: crypto is a volatile and evolving regulatory area. Confirm firm policy on crypto custody discussion, on-chain reporting, and any specific compliance guidance before outreach.
Massive unrealized gains, no tax exit strategy
Custody risk (exchange failure, self-custody errors)
Estate planning ignores crypto entirely
Cost basis records incomplete or lost
Already paid surprise tax bills on conversions
No diversification away from crypto concentration
Charitable strategy on appreciated crypto missed
CPA does not understand on-chain reporting
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
Fast accept? CR-3 now
→
Slow accept? Wait 48hrs → Script 5
No reply → F1 (Day 2)
→
F2 (Day 4–5)
→
F3 (Day 7)
→
F4 (Day 10–12)
Reply received → objection flow or → M-1 / M-2
Connection Requests
CR-1Empty Connection — Default
▾Send with no note. Your profile does the work before they accept. Best at scale — highest acceptance rate.
CR-2Value Note — Senior Prospects
▾Best for: senior prospects. Under 300 characters.
hey [Name] — we work with a number of people navigating the crypto-to-traditional-wealth transition — tax exit, custody, estate, the diversification piece. thought it made sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = strong interest signal. DM within 2 hours. One question only.
hey [Name] — appreciate the connect.
quick one — how are you thinking about the planning piece around crypto right now? tax exit strategy, custody, estate — something you have figured out or more of a "deal with it when I sell" situation?
Initial DMs — Cold Outbound
Script 548-Hour Wait DM — Slow Accept
▾Send 48 hours after accepting. Reference something from their profile.
hey [Name] — good to be connected.
saw [specific observation — crypto-related post, builder bio, recent transaction publicly mentioned].
the planning piece around significant crypto holdings — tax exit, custody, estate, diversification — tends to lag the wealth itself by a long way. is that something you have dialed in or more of a moving target?
Script 1Observation Opener — Visible Trigger
▾Use when: post about realized gains, transition out of a crypto role, mention of liquidity event, public-facing position in crypto/web3.
hey [Name] — saw [the recent post / the transition / the milestone].
one thing I see a lot with significant crypto holders — the planning side lags the wealth by years. cost basis tracking, tax exit strategy, custody risk, estate planning that actually accounts for digital assets.
is that something you have got dialed in or more of a gap right now?
Script 2Pattern Interrupt — No Visible Trigger
▾hey [Name] — good to be connected.
most crypto holders I talk to have the conviction figured out but have not built a structured tax exit strategy — or estate planning that accounts for digital assets at all.
is that something you have got mapped out or more of a gap right now?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the planning piece might be relevant timing-wise. happy to share some thoughts if it is useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to drop this over.
we put together a one-page framework on crypto wealth planning — covers tax exit, custody, charitable layering with appreciated digital assets, and the estate piece. no strings.
F-3Day 7 — Contrast
▾hey [Name] — I will keep this short.
most people who have meaningful crypto wealth got there through conviction and timing. the structural planning around it just has not caught up.
if it is ever useful to have a second set of eyes, happy to take a look. no pitch.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not a Fit."
hey [Name] — last one from me.
if the crypto planning is something you want to revisit at some point, I am here. no pressure.
if timing is off, I get it — worth a quick conversation when things settle?
Objection Responses
O-1"Not Interested"
▾[Name] — understood. if the timing ever shifts or the planning piece gets more pressing, happy to be a resource.
good luck with everything.
If no response: stop. Mark "Closed — Not a Fit." No further messages.
O-2"Too Busy"
▾[Name] — totally get it.
quick thought — cost basis records and estate planning around crypto are both unforgiving. by the time it is urgent, the options narrow significantly.
happy to put together a one-page summary you can look at whenever things slow down. no meeting needed.
O-3"I Handle My Own Finances"
▾[Name] — respect that.
curious — how are you thinking about the estate piece around your digital assets? that tends to be the part where even people who are technically sharp find it useful to have a second set of eyes — most attorneys still do not know how to handle it.
O-4"Already Have an Advisor"
▾[Name] — solid. what are they helping you with on the digital asset side specifically — tax exit, custody, estate — versus traditional planning?
One question only. Most traditional advisors avoid crypto entirely. If their current advisor manages a portfolio but does not engage with the digital asset side, that gap is almost certainly real.
O-5"Send Me More Info"
▾[Name] — happy to. before I do — what specific question are you trying to answer?
want to make sure I send you something actually relevant, not a generic crypto-planning overview.
Meeting Booking
M-1Soft Meeting Invite — Warm, Not Urgent
▾[Name] — based on what you have shared, sounds like the [tax exit / custody / estate piece] is the main thing on your mind.
if you want, I am happy to take a look at how things are set up and share where the biggest gaps tend to be.
not a sales meeting — just a 20-minute conversation to see if any of it is useful.
worth it?
M-2Direct Meeting Close — Hot Signals Present
▾Only use when: they have expressed a specific concern, asked about process, and replied 2+ times with substance.
[Name] — let us set something up.
[calendar link]
pick whatever works — I will walk you through exactly how we would think about your crypto wealth planning.
Segment 13 — Real Estate Investors & 1031 Exchangers
Real Estate Investors — Landlords, Syndicate LPs, and Active Buyer-Sellers
Investors whose net worth is built primarily through real estate. Active landlords, syndicate LPs, developers, or owners of appreciated property nearing sale. They distrust traditional markets and want strategies that respect their asset class. The opportunity is in 1031, DST, QOZ, cost segregation, and CRT — not in a lecture about diversification they do not want.
Property sale approaching, 1031 timing pressure
Tired of being a landlord, hate the tax hit to sell
Depreciation recapture surprise on a sale
Concentrated geographic risk
Heirs unable or unwilling to manage portfolio
No retirement income strategy outside the properties
Estate planning ignores illiquid real estate
CPA handles taxes — nobody coordinates the strategy
Sequence Flow
Pre-warm (view + like)
→
CR-1 or CR-2
→
Fast accept? CR-3 now
→
Slow accept? Wait 48hrs → Script 5
No reply → F1 (Day 2)
→
F2 (Day 4–5)
→
F3 (Day 7)
→
F4 (Day 10–12)
Reply received → objection flow or → M-1 / M-2
Connection Requests
CR-1Empty Connection — Default
▾Send with no note. Your profile does the work before they accept. Best at scale — highest acceptance rate.
CR-2Value Note — Senior Prospects
▾Best for: senior prospects. Under 300 characters.
hey [Name] — we work with a lot of real estate investors navigating the planning side — 1031 timing, DST replacements, eventual transition out of active management. thought it made sense to connect.
CR-3Fast Accept Follow-Up — Under 2 Hours
▾Fast acceptance = strong interest signal. DM within 2 hours. One question only.
hey [Name] — appreciate the connect.
quick one — how are you thinking about the eventual transition piece? 1031 strategy, getting out of active landlord mode, retirement income from the portfolio — something you have mapped out or more of a "figure it out when I sell" situation?
Initial DMs — Cold Outbound
Script 548-Hour Wait DM — Slow Accept
▾Send 48 hours after accepting. Reference something from their profile.
hey [Name] — good to be connected.
saw [specific observation — recent property post, portfolio size mention, syndicate role].
the planning piece around real estate — 1031 timing, DST options, eventual transition out of active management, retirement income strategy — tends to lag the portfolio itself. is that something you have dialed in or more of a moving target?
Script 1Observation Opener — Visible Trigger
▾Use when: post about a sale, retirement mention, "thinking about slowing down," large portfolio size visible.
hey [Name] — saw [the property sale / the transition mention / the milestone].
one thing I see a lot with successful real estate investors — the planning around the eventual transition lags the portfolio by a wide margin. 1031 options, DST replacements, cost seg coordination, the income strategy when you are tired of being a landlord.
is that something you have got dialed in or more of a gap right now?
Script 2Pattern Interrupt — No Visible Trigger
▾hey [Name] — good to be connected.
most real estate investors I talk to have the acquisition and management side figured out but have not designed an exit and income strategy — 1031, DST, cost seg, eventual transition.
is that something you have got mapped out or more of a gap right now?
Follow-Up Sequence (No Reply)
F-1Day 2 — Soft Bump
▾hey [Name] — just bumping this up in case it got buried.
not trying to be annoying — just thought the transition planning might be relevant given the portfolio size. happy to share some thoughts if it is useful.
F-2Day 4–5 — Value Drop
▾hey [Name] — wanted to drop this over.
we put together a one-page framework on real estate transition planning — covers 1031 timing, DST options for passive 1031 replacement, cost seg, and the eventual income strategy. no strings.
F-3Day 7 — Contrast
▾hey [Name] — I will keep this short.
most investors I work with built the portfolio one deal at a time. the transition planning — how you eventually get out without giving back 25–30% in tax — just has not gotten the same attention.
if it is ever useful to have a second set of eyes, happy to take a look. no pitch.
F-4Day 10–12 — Final Bump
▾Last message. If no response: stop. Mark "Closed — Not a Fit."
hey [Name] — last one from me.
if the transition planning around the real estate is something you want to revisit, I am here. no pressure.
if timing is off, I get it — worth a quick conversation when things settle?
Objection Responses
O-1"Not Interested"
▾[Name] — understood. if the eventual transition or 1031 timing gets more pressing, happy to be a resource.
good luck with everything.
If no response: stop. Mark "Closed — Not a Fit." No further messages.
O-2"Too Busy"
▾[Name] — totally get it.
quick thought — the 1031 45/180-day windows are unforgiving, and DST availability shifts quarter to quarter. when the deal happens, the planning has to be in place already.
happy to put together a one-page summary you can look at whenever things slow down. no meeting needed.
O-3"I Handle My Own Finances"
▾[Name] — respect that.
curious — how are you thinking about the eventual transition out of active management? that tends to be the part where even experienced investors find it useful to have a second set of eyes — 1031 to DST, cost seg, charitable layering on the appreciated property.
O-4"Already Have an Advisor"
▾[Name] — solid. what are they helping you with on the real estate side specifically — 1031, DST, cost seg, eventual transition — versus general portfolio management?
One question only. Most advisors avoid real estate specifically because they cannot earn fees on it. If their current advisor does not engage with the real estate side, that gap is almost certainly real.
O-5"Send Me More Info"
▾[Name] — happy to. before I do — what specific question are you trying to answer?
want to make sure I send you something actually relevant, not a generic real estate overview.
Meeting Booking
M-1Soft Meeting Invite — Warm, Not Urgent
▾[Name] — based on what you have shared, sounds like the [1031 timing / DST option / eventual transition] is the main thing on your mind.
if you want, I am happy to take a look at how things are set up and share where the biggest gaps tend to be.
not a sales meeting — just a 20-minute conversation to see if any of it is useful.
worth it?
M-2Direct Meeting Close — Hot Signals Present
▾Only use when: they have expressed a specific concern, asked about process, and replied 2+ times with substance.
[Name] — let us set something up.
[calendar link]
pick whatever works — I will walk you through exactly how we would think about your real estate transition planning.
📁 My Guides
Create, upload, and save your own custom guides. All guides saved here are editable and printable with your branding. Compliance review required before sharing with clients.
📚 Client Resources Library Educational guides for each segment — print-ready PDFs to share with prospects. Compliance review required.
📚 Client Resources Library
Educational guides for each segment. Generate a print-ready PDF to share with prospects — all resources require compliance review and principal approval before distribution to clients.
AC
PDF Footer Preview
Your Firm Name
Your Advisor Name
⚠Set your name & firm in Practice Playbook
📂 Shared Files
Spreadsheets, templates, and resources uploaded by the team — available to all advisors
Business Owners
Pre-Exit Planning Checklist
The 5 decisions to sort out before any deal conversation starts.
Pre-Retirees / Execs
Retirement Income Sequencing Guide
Withdrawal order, Social Security timing, RMDs, Roth conversion window.
Corporate Executives
Deferred Compensation Framework
When to take it, how much per year, and how it interacts with Social Security and RMDs.
Medical Professionals
Physician Financial Planning Guide
Late start, student loan strategy, disability gap, max tax-advantaged savings.
Equity Comp / Execs
RSU Tax Timing Framework
Decision points before and after every vest. When to sell, when to hold.
Energy Professionals
Variable Income & Cyclical Wealth
Structuring for boom and bust. Employer stock concentration risk. Pension changes.
Young Inheritors
First 90 Days — Inherited Assets
What to do, what to wait on, and what questions to ask. Do not rush.
Widows & Transitions
Financial Transition Checklist
Step-by-step: accounts, beneficiaries, insurance, survivor income.
DINKs / Dual-Income
High-Income Couple Framework
From doing fine to optimized. Backdoor Roth for both, combined tax strategy.
⚠ Compliance Reminder: All resources must receive principal review and compliance approval before being distributed to clients or prospects. For advisor reference only until approved. Firm does not provide tax or legal advice.
Custom Guides — Click to Edit & Add Content
Life Events
Getting Married — Financial Checklist
Key financial steps for couples merging their financial lives.
Life Events
Graduating — First Financial Steps
Financial priorities for new graduates entering the workforce.
Prospecting
Form 5500 Prospecting Guide
Using Form 5500 data to identify and approach retirement plan prospects.
Investment Overview
All Investments — Client Overview
Complete overview of investment strategies and options available to clients.
Client Meetings
Client Conversation Framework
Structure and talking points for productive client review meetings.
📚 Practice Profile Your firm's voice, clients, services, and operations — captured once, used by the assistant everywhere
Build the foundation of your practice
Your Practice Profile is the foundation everything else builds on. The more you fill in, the more the assistant can write content, draft emails, prep meetings, and answer prospect questions in your voice — not a generic financial-advisor voice.
Each category is pre-filled with a worked example you can edit, replace, or delete entirely. Nothing here is shared with other advisors — your profile is private to your account.
Profile Completion
0 / 13
Category
❓ Walkthrough Guide A plain-English tour of every feature and sub-feature
Jump to a section
🚀 Start Here
What is Advisor Core?
It's an all-in-one toolkit for financial advisors. Everything you use day-to-day lives in one place: meeting prep, email templates, conversation scripts, a knowledge library, client tiering, marketing content, and more.
How to find anything fast:
Press the / key from anywhere. A search bar at the top of the screen lights up. Type any keyword — "RMD," "divorce," "tax-loss" — and you'll see every relevant template, script, meeting, and reference across the whole app. Click any result to jump there instantly.
⚡ Do this first
Open Practice Profile from the sidebar (under "Practice Management"). Fill in your firm name, team members, and brand. This info shows up on reports, exports, and across the app. It only takes 5–10 minutes and makes everything else feel personalized.
The first-time Welcome Panel:
The first time you open the app, the Dashboard shows a three-step Welcome Panel: (1) Set Up Your Firm Info, (2) Explore Your Calendar, (3) Run Your First Meeting. Click each step to jump there. When you're done, click "Got it — don't show this again" to dismiss it.
Where things live:
The sidebar on the left groups everything by purpose:
- Client Management — daily client work (Dashboard, Calendar, Segments, Tiering)
- Outreach & Content — marketing and communication (Emails, Newsletter, Scripts, LinkedIn, Resources)
- Advisory & Tools — reference and prep (Meeting Library, Knowledge Library, Objections)
- Practice Management — running the business (Playbook, Content Calendar, SOPs, Profile)
- Help — this Walkthrough Guide
🔍 The Search Bar
The single fastest way to use this app.
The search bar sits at the top center of every screen. Type 2+ letters and a dropdown shows results from across the whole app.
What it searches:
- Meetings — every meeting in the library by title, category, and use case
- Conversation Scripts — by title, category, and context
- Email Templates — by title, subject line, and body content
- Objections — by title, client quote, and underlying psychology
- Knowledge Library — 363 entries by title and category
- Client Segments — by name, tagline, and services
- Annual Calendar Touchpoints — by title and segment
- Newsletter Articles — by title, hook, and subject
- Tabs themselves — type a tab name to jump there directly
Try these examples:
- Type "RMD" → shows the RMD email template, the RMD calendar deadline, and KL entries about required distributions
- Type "divorce" → shows divorce scripts, the CDFA email template, the divorce client segment
- Type "objection" → jumps you straight to the Objection Handler tab
Keyboard shortcuts:
- / — open search from anywhere
- ↑ ↓ — move through results
- Enter — open the highlighted result
- Esc — close the search
👥 Client Management Tabs
🏠 Dashboard
What it is: Your home screen. Shows the current month's client touchpoints organized by type (Relationship, Regulatory, Market, Planning) so you can see your week at a glance.
Use it when: You first open the app each day. Click any touchpoint card to open the full playbook.
Inside the Dashboard:
- Welcome Panel (first-time users only) — 3-step onboarding wizard
- Touchpoint columns — color-coded by type, click any item for the full playbook
- Team Management Panel — visible only on team-tier accounts; manage up to 5 advisor seats from here
- Top-right user menu — log out, see your tier badge (Advisor or Admin)
📅 Annual Calendar
What it is: A 12-month calendar with 182 pre-built client touchpoints (the right moments to reach out throughout the year) plus 49 tax and planning deadlines (RMDs, IRA contributions, Medicare enrollment).
Use it when: Planning your week or month. Click any touchpoint to see why it matters, what to say, and a sample email.
Inside this tab:
- Holiday & Deadline Calendar (collapsible at top) — 48 fixed-date events: market closures, tax deadlines, Medicare open enrollment, religious holidays
- Three export buttons — Export All, Deadlines Only, or Holidays Only as an .ics file (works with Outlook, Apple Calendar, Google Calendar)
- Segment filter buttons — All / All Clients / Pre-Retiree / Business Owner / Executive / Multi-Gen / Women in Transition (filter touchpoints by who they apply to)
- Monthly view — every month shows touchpoints grouped by type: Relationship, Regulatory, Market, Planning
- Touchpoint details — each opens to show: Why it matters, What to do, Talking points, Sample email, Cross-references (KL entries, email templates, scripts), and Point person on the team
👥 Client Segments
What it is: 14 detailed client profiles (Young Inheritors, Exiting Business Owners, Tech Executives, Divorced Women, Physicians, Sandwich Generation, etc.). Each profile is a complete persona blueprint.
Use it when: Preparing for a discovery meeting. Find the segment that matches the prospect and use the key message and tone notes to prep.
Inside each segment profile:
- Quote, tagline, and key message — the persona in their own words
- Typical assets and touch frequency — how often to reach out
- Triggers, fears, values — what brings them to you, what they worry about, what they prioritize
- Services list with depth pills — color-coded by how core that service is to this segment
- Conversation starters — actual questions to open the relationship
- Referral sources — where this type of client typically comes from
- Tone notes — exact voice to use with them
Tab-level features:
- Filter pills at the top to narrow by segment type
- Star ⭐ button on any segment to mark as favorite (favorites filter at the top)
- "+ New Segment" button to create your own custom segment from scratch
- Compare mode — put any two segments side-by-side for quick comparison
🏆 Client Tiering
What it is: A profitability calculator for your book of business. Enter clients, AUM, fees, and cost-per-client for each tier (A, B, C, etc.). It calculates revenue, cost, margin, and net profit per tier.
Use it when: Quarterly review, before a fee change, or when deciding to off-board lower-tier clients.
Inside this tab:
- Top stats row — Total AUM, Revenue, Net Profit (after cost), Weighted Avg Fee, Total Clients
- Tier cards — one per tier with 4 inputs: Clients, AUM, Fee %, Cost/Client. Footer shows Revenue · Cost · Margin %
- Benchmark flags — small triangles (▼ ● ▲) next to your fee and margin show how you compare to industry medians; hover for the specific number
- "📊 Show Industry Benchmarks" toggle — expands a full benchmark panel with practice-wide and per-tier comparisons (data from Cerulli, Kitces, InvestmentNews)
- Service scorecard below — shows which services each tier should receive (Annual Plan Update, Tax Coordination, Estate Review, etc.)
✉️ Outreach & Content Tabs
✉️ Email Library
What it is: 39 client email templates organized by purpose: proactive outreach (birthdays, holidays, market notes), life events (death, divorce, business sale), portfolio updates, referrals, and admin (onboarding sequences, win-back letters).
Use it when: You need to send something more thoughtful than a one-off note. Copy the template, swap in the client's name, and send.
Inside this tab:
- 5 category filters at the top — All / Proactive Outreach / Life Events / Market & Portfolio / Referrals & COIs / Admin & Scheduling
- Search bar — find any template by subject keyword
- Each template shows the subject line, full body, and merge tokens like [Name], [Spouse], [Your name]
- Copy button on each template — one click to copy the full email to your clipboard
- "My Templates" section — create your own custom emails and save them for reuse
⚠️ Compliance: All client emails need principal review before sending. Templates are starting points, not final approved copy.
📰 Newsletter
What it is: A full year of newsletter article ideas, organized month by month. Each month has 3–4 article frameworks with hooks, subject lines, preview text, and paragraph outlines.
Use it when: Writing your monthly newsletter. Pick an article framework, expand the outline, send for compliance review.
Inside this tab:
- Month navigator at the top — jump to any month
- Editorial note per month — the seasonal angle and what type of content lands best
- Each article framework includes: featured tag, title, hook, suggested subject line, preview text, paragraph-by-paragraph outline, and call-to-action ideas
- Featured article per month — the strongest piece, often the lead article in the newsletter
💬 Conversation Scripts
What it is: 30 frameworks for hard conversations. Examples: client wants to move to cash, portfolio underperformed, divorce announcement, death of a spouse, raising fees, firing a client.
Use it when: Before any difficult or high-stakes client conversation. Even reading the script once gets you mentally ready.
Inside this tab:
- Category filter on the left — Performance / Fees / Difficult News / Prospecting / Life Transitions / Family Dynamics / Trust & Behavior
- Each script contains: Context (when to use it), What to say (your actual lines), What to avoid (common mistakes), Tip (tactical advice), Follow-up Question (to keep the conversation moving)
- Credential references where helpful — CIMA®, CEPA®, CDFA® are mentioned in relevant scripts
🔍 LinkedIn Outreach Playbook
What it is: A complete LinkedIn prospecting system with 13 niche playbooks. Each playbook has dozens of message templates organized by stage of the outreach sequence.
Use it when: Doing LinkedIn outreach. Pick the playbook for your target niche, copy a message, and send.
The 13 niche playbooks:
- Equity Comp Executives, Energy Professionals, Business Owners, Pre-Retirees, Medical Professionals, DINKs / Dual-Income, Widows & Estate, Young Inheritors, COI / Referral Partners
- Plus 4 newer specialty niches: Tech Founders / Post-IPO, Cannabis Professionals, Crypto Wealth, Real Estate Investors
Each playbook contains:
- Persona intro + 8 industry-specific pain points
- Sequence flow diagram — visual map of the outreach process
- 3 connection request templates (CR-1 empty, CR-2 value note, CR-3 fast-accept)
- 3 opening DM templates (Script 5 wait, Script 1 observation, Script 2 pattern interrupt)
- 4 follow-up messages (Day 2, 4–5, 7, 10–12)
- 5 objection responses (Not Interested, Too Busy, I Handle My Own, Already Have an Advisor, Send More Info)
- 2 meeting booking scripts (soft invite, direct close)
Extra tools inside this tab:
- 🎯 Prospect Analyzer — paste a prospect's profile text; it scores them against your ICP and generates a custom connection note based on their specific signals
- 📊 Prospect Tracker — built-in CRM-lite to log conversations and track follow-ups across your pipeline (Connected, Messaged, Replied, Meeting Booked, Closed)
- 📁 My Guides — upload or create your own one-page prospect guides (e.g., "RSU Tax Timing 101") to send during outreach
⚠️ Compliance: All LinkedIn messages need principal review before sending.
📁 Resources
What it is: Two things in one tab: (1) your firm's brand identity configuration, and (2) a library for client-facing PDFs, links, and shared materials.
Use it when: Setting up your firm branding, or when you need to share a one-pager.
Inside this tab:
- Brand identity setup — firm name, primary color, accent color, logo initials, contact info (used in PDF exports and reports across the app)
- Brand preview — see how your brand will appear in generated reports before exporting
- Resource files — upload PDFs, link external URLs, organize by category for quick access
📚 Advisory & Tools Tabs
📅 Meeting Library
What it is: 27 meeting frameworks — prospect discovery, plan delivery, quarterly review, annual review, life events (divorce kickoff, business sale Q&A, executor onboarding, etc.). Each has a goal, agenda with time stamps, conversation prompts, and a post-meeting checklist.
Use it when: Prepping for any client meeting. Especially valuable for first meetings and annual reviews.
Inside this tab:
- Category filter on the left — Prospect / Discovery / Plan Delivery / Review / Life Event / Specialty
- Search bar — find any meeting by keyword
- Each meeting includes: Goal statement, time-stamped agenda, opening questions, key topics to cover, materials to bring, post-meeting checklist
- Cross-reference pills — colored links to related Knowledge Library entries (blue), email templates (green), and conversation scripts (purple). Click to jump.
📚 Knowledge Library
What it is: 363 deep-dive technical entries across estate planning, tax law, trusts, business exits, alternatives, insurance, retirement income, and charitable giving. Each entry has a summary, key facts, examples, and case studies.
Use it when: A client asks a technical question you want to brush up on. Or when prepping a meeting that needs a refresher on a specific structure (CRTs, NUA, 1031 exchanges, etc.).
Inside this tab:
- Category navigation — 19+ categories on the left: Estate, Tax, Trusts, Business Exit, Alternatives, Insurance, Retirement, Charitable, Real Estate, Education, Asset Protection, and more
- Search bar — find any technical term across all 363 entries
- Each entry has 5 layers: L1 (summary), L2 (key facts table), L3 (insights and nuances), L4 (case study examples with math), L5 (implementation steps)
- Interactive calculators — built-in calculators for specific scenarios (Roth conversion analysis, RMD projections, estate tax modeling, etc.)
- Decision trees — interactive flowcharts for complex decisions (e.g., "Should you do a Roth conversion this year?")
🛡 Objection Handler
What it is: 40 scripted responses to common objections from prospects and clients. Each one explains what the person is really thinking, what to say, what to avoid, and a follow-up question.
Use it when: Before a prospect meeting, or anytime you're nervous about a tough conversation.
Inside this tab:
- 5 category filters — Competition / Fees & Cost / Process / Timing / Trust
- Search bar — find any objection by keyword in the title or client quote
- Each objection panel shows: Category tag, title, the typical client quote, "What They Really Mean" (the underlying psychology), What to say (your response), What to avoid, Follow-up question, and Credential reference where applicable
- Copy Script button on each objection — copy the full response to your clipboard
🎯 Practice Mode (purple button at top):
- Click the purple "Practice Mode" button to hide each objection's answer
- Think through your response, then click "Reveal Response" to compare
- Self-score: Missed / Partial / Nailed
- App auto-advances to a random next objection (respecting your category filter)
- Practice stats appear in the left sidebar — total reps, score breakdown by category
- Reset Stats link in the stats panel if you want to start fresh
⚙️ Practice Management Tabs
🚀 Practice Playbook
What it is: A dashboard of 14 business-planning tools, all in one tab. Pick a tool from the button row at the top.
Use it when: Quarterly review, annual planning, or setting up your firm's strategic foundation.
The 14 tools inside:
- 📊 Practice Snapshot — at-a-glance view of your AUM, revenue, household count, capacity
- 📈 Growth Roadmap — set current state + 3-year target, get a month-by-month breakdown of the exact clients, assets, and activities to hit the goal
- 🎽 SWOT Analysis — Strengths, Weaknesses, Opportunities, Threats framework with prompts
- ⏱ Capacity Planner — model how many clients you can serve at each service tier without burning out
- 💡 Value Proposition — build and refine your "what we do and why it matters" statement
- 🎯 ICP & Profiles — define your Ideal Client Profile with detailed filters
- ✅ Prospect Scorecard — score any prospect against your ICP to decide if they're a fit
- 💲 Revenue Modeler — project revenue under different growth and pricing scenarios
- 🏛 Practice Valuation — estimate what your practice is worth using industry multiples
- 👥 Succession Scorecard — gauge your readiness to sell, transition, or hire next-gen
- ⏱ Time Audit — track where your hours actually go vs. industry benchmarks for top advisors
- 🤝 Referral Scripts — verbatim scripts for asking different referral source types
- 💲 Fee Modeler — test fee structure changes and see the revenue impact
- 🏆 Weekly Wins — log small wins each week to track momentum
- 🌟 Vision Board — set 1-year, 3-year, and 10-year goals across practice and lifestyle
Top of the tab:
- Firm Profile section (collapsible) — used in all PDF report headers and footers
- Export Section button — generate a PDF for just the current tool
- Full Report PDF button — generate a comprehensive PDF covering every tool you've filled in
📅 Content Calendar
What it is: Long-form marketing planning with 90 content topics and 19 ready-to-use emails organized by month. A full year of marketing content at your fingertips.
Use it when: Monthly content planning. Pick topics, set authoring deadlines, and write ahead.
6 sub-tabs inside:
- 📚 Library — the full 90-topic library; filter by month, type (post, newsletter, seminar), or theme
- 🎨 Themes — monthly content themes with editorial direction
- 📋 Items — your shortlist of topics chosen to produce; track status (planning, drafting, in review, published)
- 📊 Cadence Tracker — visual calendar of how often you're publishing each content type
- ✉️ Emails — the 19 marketing email templates (separate from the client Email Library)
- 📞 Scripts — phone outreach scripts for content follow-up
📖 SOP Library
What it is: Standard Operating Procedure templates for repeatable processes. Each SOP is a fillable checklist that documents how you do something so it can be delegated.
Use it when: Training a new team member or documenting "how we do this" for the first time.
SOP templates included: New Client Onboarding, Annual Review Process, Crisis Communication, Quarterly Review Cadence, Departing Client Handoff, Compliance Submission Process, and more. Each is a structured checklist you can fill in with your firm's specific steps.
📋 Practice Profile
What it is: The central settings hub for your firm. Whatever you enter here flows through to report headers, PDF exports, and other features across the app.
Use it when: Setting up the app (do this first!) and whenever your team or services change.
Sections to fill in:
- Firm Info — firm name, parent firm, office address, phone, logo initials, compliance footer disclosure
- Practice Snapshot Inputs — Total AUM, Annual Revenue, Payout Rate (used by Practice Playbook calculations)
- Advisor Team — add each advisor's name, title, credentials, focus area, and background
- Brand Identity — primary color, accent color, fonts (used in PDF exports)
- Value Proposition — the outcome clients experience when working with you
- ICP & Process — your ideal client and your planning process steps
- Fee Schedule — your fee tiers and minimums
- Award Language — any third-party award disclosures (Forbes, Barron's) — verbatim required text
- Marketing Cadence — how often you publish newsletters, posts, etc.
⚡ Why it matters
Everything you enter here flows through to report headers, PDF exports, the LinkedIn Analyzer, and other features. Fill it in once and the rest of the app feels custom-built for your firm.
⚡ Advanced Features
Smaller features that don't live in their own tab but make the app more powerful.
💡 Wishlist
What it is: A built-in feature request and bug report system. Anything you'd like the app to do — but doesn't yet — goes here.
How to find it: Look for the 💡 lightbulb icon on the Dashboard or in the user menu area. Click to open the wishlist panel.
What you can do:
- Submit a new feature request with title and description
- Report a bug
- See the status of your previous submissions (Open, In Progress, Shipped, Closed)
- Vote on community submissions (where available)
👥 Team Management 🚧
Status: Coming Soon — currently UI only.
What it is (planned): A team seat management panel on the Dashboard that lets account owners on the Team tier invite up to 5 advisor team members. Each invited member would get their own login and full Advisor access, with shared visibility into the workspace.
Current state: The panel UI exists and you can add names/emails locally, but those additions do not yet sync to the backend. Added members cannot log in, cannot see your dashboard, and the list does not persist across devices.
What will be built in a future release:
- Add team members by email — they receive an invite link to set their password
- Shared workspace data (configurable: shared read-only, shared read-write, or separate per-member)
- Up to 5 advisor seats per account on the Team tier
- Seat management — see usage ("3 / 5 seats used"), remove members, free up seats
- Auto-sync to backend so the team list follows you across devices
- Granular permissions (full access vs. read-only vs. specific tabs)
⚠️ Heads up: Adding members through the current panel only saves to your local browser. It does not create accounts, grant access, or share your data. This feature is on the roadmap and will be built out in a future release.
🎨 Brand Identity Setup
What it is: Your firm's visual identity (colors, logo initials, fonts) used in every PDF export and printable artifact across the app.
Where to find it: Configurable in two places — Practice Profile (firm-level branding) and Resources tab (brand preview and overrides).
What flows from it:
- PDF report headers and footers
- Logo on exported one-pagers
- Color accents in printable materials
- LinkedIn Prospect Analyzer's tailored message tone
🔐 Login & Session
What it is: Standard authentication so your data syncs across devices.
What you'll see:
- Login button at top of Dashboard — "Signed in as [Name]" with a tier badge
- Tier badges — "Advisor" (standard) or "Admin" (your admin-only access)
- Log Out button — top right of the Dashboard
- Sidebar shows admin group only when logged in as an admin
📥 Export & Print
What it is: Most major tabs can generate printable, branded PDFs.
Where exports live:
- Practice Playbook — "Export Section" (one tool) or "Full Report PDF" (all tools)
- Annual Calendar — 3 .ics export buttons for Outlook/Google/Apple Calendar
- Tiering — printable tier scorecard with your branding
- Meeting Library — printable meeting briefs to bring to a client meeting
- Knowledge Library — print entries as one-pagers (great for client handoffs)
- LinkedIn My Guides — your custom guides exported as branded PDFs to share with prospects
📌 Sidebar Behavior
What it is: The collapsible sidebar with smart memory.
What it does:
- Click the ☰ button (top-left) to collapse the sidebar to icons-only mode
- State is remembered — if you collapse it, it stays collapsed when you reload
- Hover over any icon in collapsed mode to see a tooltip with the tab name
- Search inside the sidebar with the "Search tabs..." input at the top
🔄 Auto-Sync & Local Storage
What it is: Your data persists in two layers.
How it works:
- Local browser storage — every change saves to your browser instantly (no manual save needed)
- Cloud sync (when configured) — also saves to a backend database so your data follows you across devices
- Auto-save indicator — most input fields save as you type (look for the saving indicator on relevant tabs)
- If you clear browser data without sync configured — your local-only data is lost. Always configure sync for production use.
⌨️ Shortcuts & Power Tips
- / from anywhere — opens the global search bar
- ↑ ↓ in search — move through results
- Enter in search — open the highlighted result
- Esc in search — close the search dropdown
- Click the ☰ button (top left) to collapse the sidebar for more screen space
- Star ⭐ favorites on Client Segments to keep your most-used ones at the top
- Practice Playbook exports clean PDF reports with your branding (pulled from Practice Profile)
- Annual Calendar exports tax deadlines to Outlook/Google/Apple Calendar with one click
- Objection Practice Mode tracks your scores over time — find weak spots to focus on
- Colored pills inside meetings (blue/green/purple) are cross-references — click to jump to related content
- The sidebar has its own search bar at the top — useful when you can't remember which group a tab is in
- Welcome panel can be re-shown by clearing browser data, or look for the "Show welcome again" link if your build has it
❓ FAQ
Is my data saved?
Yes. Data is stored in your browser and (when configured) synced to a backend database. To keep your data across browsers or devices, make sure backend sync is set up. Without sync, clearing your browser data will erase your local data.
Can I customize templates and scripts?
Yes. Email Library, LinkedIn Playbook (via My Guides), Client Segments, and Practice Playbook all support custom entries. Your additions are saved separately and tagged "My Templates" or "My Guides" so you can find them easily.
What about compliance?
Every piece of client-facing content needs principal review before sending. The templates are pre-screened for tone and FINRA Rule 2210 alignment, but they're starting points. If you reference any third-party award (Forbes, Barron's), you must add the required disclosure language verbatim before publishing.
I can't find a specific feature — how do I look for it?
Press / and type any keyword. The search covers every library and every tab. If you remember the topic but not where it lives, search will find it. The sidebar also has its own search bar at the top.
How do I report a bug or request a feature?
Use the Wishlist feature (look for the 💡 lightbulb icon on the Dashboard or settings area). Both bugs and feature requests go there. The team can see status updates on each submission.
Is it mobile-friendly?
It works on tablets and phones, but the data-heavy tabs (Tiering, Calendar, Playbook) work best on a screen 10" or larger. The search bar collapses gracefully on narrow screens.
What's the difference between Advisor and Admin tier?
Advisor tier gives you full access to all advisor-facing tabs (everything in this guide). Admin tier adds the Admin Panel — used for managing users, access codes, and platform-level settings. You'll see a small badge in the top bar showing your tier.
Can my team use this with me?
Multi-user team functionality is on the roadmap but not yet functional. The "Team Members" panel on the Dashboard is currently UI-only — adding members locally does not create logins, share your data, or grant access. The full team feature (invites, shared workspace, seat management) will be built in a future release. For now, each advisor needs their own account.
Press / to search the app, or use the sidebar to navigate.
Have a feature request or bug to report? Use the 💡 Wishlist.
Have a feature request or bug to report? Use the 💡 Wishlist.
⚙ Admin Panel Only visible to you — Admin access only
👤 Current Session
Loading session info...
🔑 How Access Works Now
Advisor Core is invitation-only. There are no paid plans, no public signup, and no user database — access is controlled entirely by the codes you create. To give someone access, go to the Access Codes tab, create a code, and share it with them privately. They enter their name and the code on the landing page to sign in.
📊 Access Code Snapshot
Loading…
⚙ Your Admin Code (built-in, cannot be revoked)
ParkerAdmin2026
Grants Admin Panel access. This is your code — do not share.
Advisor Access Codes
No codes yet
Click + New Code to create one.
📋 How Access Works
Each access code is linked to a Supabase account. When you create a code, a Supabase account is created at the same time. When the user enters their code, they are silently logged into their Supabase account — their data syncs across all their devices automatically. Revoking a code does not delete their Supabase account or their data.